Agile Product Development. Discovery. Design. Development.
1st stage of work: UX research and consulting services, which allowed to identify and characterise users’ issues as well as pre-deployment expectations of the business with regard to the system:
competition analysis: designers checked similar systems, with their webpages and available functionalities
Google Analytics stats review for the existing panel, which gave us better understanding of the most commonly used functionalities and user behaviours
user test of the existing system to understand the needs and issues they experience with the current panel (10 users were tested in-house or remotely)
workshops with a client’s team, during which the designers and researchers presented the results of user tests, which enabled the creation of new, streamlined processes (using the Customer Journey Mapping)
weekly meetings with POs and shareholders, during which the designers presented UX mockups of particular views and functionalities, and gathered feedback to introduce changes
This resulted in interactive UX mockups (built in Axure RP), which enabled us to understand and walk through basic usage scenarios for the app, and to re-test it with the target group (10 users were tested in-house or remotely).
After implementing final changes based on the feedback provided by the users, the UI Design was created, i.e. a proposition of what the app may look like.
2nd stage of work:
By uncovering user’s needs and cooperating with TransCash’s team, the design team identified new needs regarding the panel. It was necessary to deploy new functionalities so that new and existing clients could operate entirely on their own. An estimate was created along with an offer for deployment of new items in the client’s panel.