RST Software Masters - digital strategy

We create digital strategies.

Before proposing a specific strategy, we start by learning about your needs. Next, we do market research, look at user habits and expectations.

 

Ultimately, we prepare a vision – of a new product or a new business model – which will help you successfully undergo the digital transformation.

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Industry 4.0, blockchain, Lora, IoT, machine learning or AI – although we are technology enthusiasts, we understand it is people and their needs that are at the heart of change, while technology remains a tool of fulfilling it.

Using the strong points of your current business model as our base, we search for synergies with modern trends, like sharing economy, to which giants such as Uber or Airbnb owe their success. These trends are the foundation we can build upon to create innovations exceeding our client's needs. For this reason exactly RST Software Masters team of strategy consultants includes multiple members with experience not only in technology, but also in observing user reactions and adaptation – change in behavior – towards innovation. The sum of this knowledge, as well as experience with building our own startup companies, is what we offer in the field of digital strategy development.

We are Customer Experience enthusiasts

RST Software Masters - We are Customer Experience enthusiasts

Strategy consultants at RST Software Masters hold a unique share of experience that allows us to fully utilize digital transformation in business. We are an interdisciplinary team, combining your business competencies with the technical expertise of RST. We keep a dedicated UX laboratory – Usability LAB that provides us with knowledge and insight into the newest practices in the field of user behavior analysis, design processes and user experience testing. Rich experience and years of practice allowed us to work out our own model of transitioning from concept to digital strategy. Looking for support and expertise? We are just the partner you are looking for.

What we offer?

RST Software Masters - Market and digital product research
Market and digital product research
RST Software Masters - Market and digital product research

Market and digital product research

We always start by getting to know the market you work in. We analyze available market data and recommend further research if needed. We look closely at competition and what practices would be valuable to use in your business. Existing relations and their influence on digitization are analyzed as well. This allows us to understand your business better.

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RST Software Masters - Market segmentation and customer needs
Market segmentation and customer needs
RST Software Masters - Market segmentation and customer needs

Market segmentation and customer needs

As part of a workshop, market segmentation and user personas of the software user base are prepared. We determine their characteristics and behavior within the system.

The end effect is a map of needs, which we use as a basis for developing digital products.

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RST Software Masters - UX architecture audits
UX architecture audits
RST Software Masters - UX architecture audits

UX architecture audits

We conduct expert UX audits and make sure that existing solutions are compliant with ISO norms and WCAG standards. Consultations and user interviews are held during the software's conceptual design phase. Software, websites and mobile applications usability are tested with the participation of actual users. We strive to design a solution that will fully answer the expectations of the user base of your system.

 

Consultation includes preparation of a concept for a digital transformation strategy. We work with our own model and guide you step by step through the process of developing a digital strategy.

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RST Software Masters - Creating business models based on digital
Creating business models based on digital
RST Software Masters - Creating business models based on digital

Creating business models based on digital

We develop platform models. Basing on user experience we, determine priorities: what, how and when should be delivered.
No need to wait long for results. The first ones will be visible very soon.

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Analytical tools

  • SWOT
  • Ansoff Matrix
  • Personas
  • Digital Model Canvas
  • Digital Transformation Roadmap

Questions? We are at your disposal.

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Aleksander Dytko

Aleksander Dytko

Business Development Representative

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Clients

Our customers

Take a look at our full offer.

From the idea to the final solution.

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Digital Strategy – be where your customers are looking

You can’t succeed in business without a good strategy. I’m sure you already knew that. But have you ever wondered if the idea you came up with is evolving? Does it meet the needs of a changing market? The market is nothing else but users, your potential customers. The young generation is a completely different group of consumers.

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