Every new project of software or the implementation of new functionalities begins with the discovery phase - in which the UX specialist plays an important role.
UX Designer with research skills, or sometimes even dedicated UX Researcher, conducts
interviews, observations and tests with users that give the necessary feedback regarding functionalities concepts.
When the team has already gathered data from users and business, then the project can go to the next phase of
product design - that is the Define phase. It's about defining how business goals will be combined with end-user
goals so that the product meets the user experience design assumptions.
The strategy, based on the win-win model, taking into account the competition and market
conditions can be translated into a visual language - for this purpose UX designers create models, like clickable prototypes.
The prototype allows the entire team to efficiently design the product - by iterating over
it and performing usability tests, we gain assurance that we will implement
functional and user-friendly products on the market.
Do you want your application to combine business needs with real user needs? Would you like to commission user experience research? Are you looking for a company that knows UX Design? Contact us! Take advantage of the experience of RST Software Masters experts!