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10.03.2021 - Read in 6 min.

Culture Book – how to avoid creating yet another advertising booklet

10.03.2021 - Read in 6 min.

When searching for information on a potential business partner or new employer, you probably came across various methods companies use to present themselves. But how to say if what you see is the truth, the presented values are real, and not just another puff full of buzz phrases? Where does the advertising end and the truth and sense of existence of the organisation begin?

RST Software Culture Book
5/5 - (1 vote)

Before starting any cooperation, you might want to take a closer look and answer a few important questions about the foundations of your potential relation, e.g.

  • Do we share similar values at work and in personal life?
  • Do we communicate in a similar way?
  • Who comprises the company? With whom am I supposed to cooperate?
  • Would I want to become a part of this company and its culture?
  • Will I be able to satisfy my needs?

A Culture Book might be helpful in answering these and many other questions. 


Why do we need a Culture Book?

We already have our corporate website and other marketing materials!

Everybody needs to answer this on their own. My answer would be – why not?

Where a company is in their journey and whether it is ready for creating such a content is very subjective. If you believe that your values and organisational culture are exceptional in the global scale, go ahead and show them! It all comes down to your idea.


A Culture Book is just one of many formats that can comprehensively present the inside of your organisation in an interesting and unique way. There are many webpages with identical solutions, similar methods of presenting the offers, similar layouts, and yet I have never seen two similar Culture Books.

If you concentrate on your values, rules, organisational culture, rely on your own experience, ensure proper communication and relations with others, this is the best time to say it by creating your own unique Culture Book.


“We created this book, so you could get to know us better.”

RST Culture Book – Nice to Meet You


There are various possible benefits from creating a Culture Book, such as strengthening your corporate image, enhancing candidates’ experiences, or shortening the recruitment process. A Culture Book is merely a pretext for discussing the organisational culture or the experiences of the company. It’s a way to confirm its trustworthiness. Sometimes cultural differences or the values we follow are unacceptable for the other party. It is a good idea to lay them out at the very beginning so that both parties can verify their expectations.

Don’t forget about internal communication with your employees, identifying with the brand, or strengthening the sense of belonging. When something is presented in an interesting way, even the most “reluctant” ones will be more willing to think it through and discuss. Things like the origins of the company, its goals and the development direction are very important. Make sure they are visible in the company every day.


“We are passionate about challenging projects, and we strive to create complementarity of engineering and heart.”

RST Culture Book – Nice to Meet You


What information should be included in a Culture Book

I would say creating a Culture Book is like an examination conducted by an internist, who comprehensively checks your entire body. Likewise, you should take a closer look at your company from various perspectives. A subjective view is not enough. Gathering feedback from people from various parts of the organisation may be helpful here. Rely on facts to be sure that the view is close to reality. You can use in-depth interviews, employee satisfaction surveys, EVPs, board meetings with AMA sessions (Ask Me Anything), focus groups, or simply talk over a cup of coffee. If you want to learn more about focus group interviews, be sure to read our article: Worth asking. Focus group interviews within the organization.

My experience shows that working on such a material in an atmosphere of trust and openness, and with access to information, is an ideal situation. I want to strongly emphasise that once you decide to create a Culture Book, you must remember that it should not merely reflect the owner’s vision. To accurately reflect the atmosphere of the organisation, make sure that as many people in the organisation participate in its creation as possible.   


“We are all equal. Everyone is entitled to their own beliefs, everyone’s voice is equally important.”

RST Culture Book – Nice to Meet You


When creating a Culture Book, pick the most important information that you believe will show the values and the strength of your company. Start with identifying your strengths and keep them in mind. The way the information will be presented in is only limited by your resources and imagination (e.g. graphic design and layout, the idea, the contents, and the people engaged). There is no recipe for success, no one right template to use. It’s important to emphasise things that make you stand out from the competition – why people might want to learn more about you, and what you offer on a daily basis.

The Nice to Meet You Culture Book was based on our corporate culture, the history of RST, our experiences and our people – their portraits, hand-painted by out graphic designer, can be found on almost every page. 



RST Software Culture Book - Values and culture

The values and culture of the company – why do they matter?

A Culture Book is everything about us gathered in a single publication. It’s a space where we can talk about the way in which we want to make things done and achieve our goals, the values we follow, and how we build professional relations. Increasingly more often companies speak about their missions and values, which become an inspiration for today’s actions. Formulating and cultivating corporate values is the key in professional relations. They bring people closer to one another, even those with different points of view. We can refer to them, and we can use them to back up our decisions.


“To us values are more than just words written on walls.”

RST Culture Book – Nice to Meet You


To make sure the values are not some unrealistic, grandiloquent slogans, you must deeply understand their meaning. It connects with the mission that answers the questions of where we are headed and what the goal of our operations is. This process is similar to describing one’s DNA and forming an organisational culture of a company. 

Corporate culture is probably the one element that makes us stand out from the competition. You know that when you enter a company premises and instantly feel at home there. Or the other way round – you may feel bad there, you don’t like the communication methods, the style of work, the atmosphere, or the surroundings. 

Being open and speaking from the very beginning about who we are and how we want to work allows us to shorten the distance and avoid wrong choices and disappointments. Everybody wants to make the best possible choices. We seek understanding, acceptance, fulfilment, satisfaction, and oftentimes a similar way of thinking. Corporate culture is what it is, and it cannot be changed overnight. You can’t hide from it or sugar coat it. It has been shaped over the years by making business decisions and choosing the development direction.


“To us, interpersonal relations are more important than the size of the company. Due to the organic growth, we are able to preserve the values and culture of the company.”

RST Culture Book – Nice to Meet You


RST Software Blog - History

History and experience 

By learning about one’s history, we can understand who they are today and what things have shaped them over the years. Decisions made, obstacles encountered, or changes faced. To many people it is important whether a company is a domestic one or based on foreign capital, how long it has been operating on the market, what projects it completed, how it has changed over the years, who works there, and what were its beginnings.


“We were influenced by the rapidly developing IT industry, years of experience, and people of RST Software Masters who create an amazing atmosphere every day.”

RST Culture Book – Nice to Meet You


The timeline presented in the Nice to Meet You culture book shows the 23 years of RST’s journey from an Internet cafe to becoming a parent company of the RST Group. This development increase in employment, the way in which the corporate culture has shaped, and what its structure looks like after so many changes is a large dose of knowledge to any outsider.

RST Software Timeline

“Have a peek inside RST. See our values, history, and the things that influence our daily cooperation with others.”

RST Culture Book – Nice to Meet You



See the inside of your company, learn the values it follows, what others gain from cooperating with you, and who you really are and why it’s a good idea to get to know you better. Maybe this is the right moment to create a Culture Book? Maybe it will push you to talk about it, implement changes and develop? I hope RST Nice to Meet You book inspires you to creating your own unique project.

Article notes

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Małgorzata Maskiewicz - RST Software

Małgorzata Maskiewicz

Employer Branding Lead

Graduate of the Faculty of Law, Administration and Economics at the University of Wroclaw. She completed a post-graduate course in Psychology in Business (WSB), and the Employer Branding course at the AGH University of Science and Technology. Currently, she's an EB leader in the Brand Geeks team. In her work, she focuses on creativity, freedom, and openness. She loves to work, talk, and be around people. After work, she's a squash instructor, she loves to cycle, and competesin show jumping with a champion stallion named Grand Rubin. She's a true ball of energy.


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