46 questions to answer before developing a new product
27.07.2022 - Read in 5 min.
This list of questions will help gather all the information required to kick off any product development project on the right foot. Answer them before you embark on the creative journey.
What’s the most important tool for every product development team? Questions! UX designers need to engage in a thorough interview with the client to find out the necessary details about the product idea before delving into the actual product design workshop. Answering a number of new product development questions is crucial for building a successful product – one that adds value by solving real problems of potential customers in an easy and delightful way.
To this end, we’ve compiled a list of 46 questions that should be answered at the very outset of every new product development project. I imagine the number can make you feel dizzy, but this exhaustive list was composed to extract all the information required to kick the project off on the right foot. The more thorough answers you can provide, the better outcome we can count on.
The bottom line is – creating a new product (or adding new features to existing products) is an enormous undertaking, so companies must prepare and be prepared. Let’s dig in!
46 new product development questions
The key questions are divided into 9 topical areas. If you’re getting ready to take part in a UX/UI workshop with RST Software, we strongly advise you to conduct a thorough market research, take the time to revise the questions and think about the answers in advance. They will come in handy during the workshop sessions as our in house team works to establish a clear idea of the future solution.
Product development vision
- What is the purpose of the product?
- What problems or issues will the product solve?
- How would you define the success of the new tool?
Product development goals
- What needs to happen for the new product development project to be successful?
- How would you describe the product from the business and market perspective?
- How would you describe the product from the customers’ perspective?
Audiences and their needs
- Who are the users of the product? Think about both primary and secondary customers.
- How would you describe the customers (user personas)? Think about their characteristics, such as age, experience, education, etc.
- Why should they use the product? Think about what the customers need and what are their interests and goals.
- When and where will users access the product? It’s about the environment and context.
- How will users access the product in terms of computer settings, connection speed, resolution, etc.?
Task analysis and prioritization
- What actions will users perform with the product? Think about specific tasks, as well as the content, features and functionalities that will support them.
- Which tasks are critical to users’ success with regards to using the tool?
- Which tasks are most important to users? Focus on the importance.
- Which features of the product will users use the most? Focus on the frequency.
- Which features are prone to usability issues? Focus on the vulnerability.
- Which tasks are critical to the organization’s success in relation to the product?
- How often will the customer base frequent your product?
- What will compel users to return to your product?
Usability objectives (measurable)
- Which tasks should users be able to accomplish easily and efficiently, with few errors?
- Which tasks should users be able to finish quickly and effectively?
- What level of satisfaction should customers have after using the product? Could they enjoy using it?
Expectations, requirements and preferences
- What should the product do? How do you visualize it?
- How would you describe your initial view of the project? What do you think the project should entail?
- Who will be the key point of contact?
- Are there any restraints, mandates, or guidelines for the product?
- Are there any products you would like to model or a particular style that you prefer?
- What characteristics/attributes/attitude should the product convey to users?
- If we’re redesigning an existing product, what prompted it?
Accessibility requirements and needs
- How accessible is the product in its current form?
- What type of accessibility testing has been done?
- What types of accessibility tools should be used?
- Who is the key point of contact on accessibility issues?
Available resources and training needs
- What resources are available for product updates and maintenance?
- Do you have content writers skilled in writing for the web?
- Are there graphic designers in house?
- Who will be responsible for developing and maintaining the product?
- Who is in charge of product marketing and promotion?
- Who will be responsible for analyzing your product analytics?
- Do you have a budget available for hiring or training staff?
Initial technology needs
- What are your hosting needs?
- Do you currently have a domain name or do you need a new one?
- Are you currently using a content management system? If so, which one? If not, which systems are you currently looking at?
- Are you currently logging any web metrics? If so, what metrics are you currently capturing? If not, do you plan on adding them to your product?
- Do you currently have a search engine? If so, what type of search are you using?
- Do you have a budget for implementing new technologies?
New product development – key questions
As you can see, there are a lot of issues that need to be thought through and planned before you start turning your product idea into reality. If you want to generate sales and feel confident that potential customers will find your product useful, you must prepare for the product development process well in advance. The same applies to adding new functionalities to an existing product – you cannot expect that randomly chosen features will suddenly make potential customers buy your product. The better you prepare in advance, the greater chances you will have for a successful product launch.
At RST Software, we are aware that every product is unique and therefore the design process will have its unique requirements. Our clients benefit from a tailor-made design process and product team that are oriented at meeting the exact needs, the business model requirements and resources at hand. We are oriented at delivering quickly, while establishing long-term collaboration.
If you still have doubts about the product design process itself, contact me at email@example.com and I’ll take it from there.