RST Software
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Building vs buying enterprise messaging software. A guide for IT decision makers

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While commercial solutions dominate the enterprise messaging landscape, with Microsoft Teams serving 320 million monthly active users, forward-thinking organizations increasingly evaluate custom-built platforms to address specific security requirements and maintain full control over their communication infrastructure.

Our analysis examines critical factors in the build-versus-buy decision, comparing leading solutions against custom development options to help IT leaders make informed choices about their communication technology stack.

Enterprise messaging software fundamentals

Enterprise messaging solutions serve as the backbone of business communications, providing unified platforms for both internal and external messaging needs. These systems go far beyond basic chat functionality, incorporating real-time collaboration tools, multimedia sharing capabilities, and deep integration with existing enterprise architecture.

Core business needs addressed by enterprise messaging platforms:

  • secure transmission – ensures confidential data remains protected through advanced encryption protocols and compliance tools,
  • streamlined collaboration – enables real-time teamwork across departments regardless of physical location, with sub-100 ms latency, supporting text, voice, and video communication
  • integration capabilities – connects seamlessly with existing business tools to maintain workflow efficiency,
  • compliance standards – meets industry-specific regulatory requirements for data protection and privacy,
  • scalable architecture – supports organizational growth without compromising performance or security.

These foundational elements create a framework for us to evaluate both commercial and custom-built solutions. Let’s take a closer look at the critical requirements.

Key requirements for enterprise communication platforms

The foundation of any successful enterprise messaging implementation lies in understanding and meeting core technical and operational requirements. Security, scalability, and integration capabilities form the cornerstone. As organizations grow more complex, these elements become increasingly critical for maintaining effective communication channels.

Security standards and compliance

Protecting sensitive communications within an enterprise chat app is paramount, as organizations must navigate complex regulations while ensuring seamless user experience. The following security measures represent the minimum standard for enterprise messaging platforms:

  1. End-to-end encryption. Protects message content from unauthorized access using advanced cryptographic protocols. This ensures data remains secure both in transit and at rest.
  2. Digital signatures. Verifies the authenticity of message senders and prevents impersonation attempts. Implementation includes timestamping and non-repudiation features.
  3. Multi-factor authentication. Adds additional security layers beyond passwords through biometrics, tokens, or other verification methods. This significantly reduces the risk of unauthorized access.
  4. Audit trails. Records all system activities and message histories for compliance monitoring and investigation purposes. These logs must be tamper-proof and easily searchable.
  5. Data loss prevention. Automatically identifies and protects sensitive information from unauthorized sharing or leakage. This includes content scanning and policy enforcement mechanisms.

Scalability and performance metrics

The scalability of enterprise messaging platforms plays a decisive role in determining their long-term viability. A robust platform should demonstrate consistent performance across several critical benchmarks as organizations expand their user base and communication needs evolve.

The platform's user capacity serves as a fundamental indicator, requiring stable performance without service degradation even as concurrent users multiply. For instance, when scaling from 100 to 10,000 active users during peak hours, the system should maintain its responsiveness and functionality. Similarly, message processing capabilities must ensure minimal latency and guaranteed delivery, with systems ideally maintaining sub-500 ms delivery times even while handling millions of messages hourly.

Efficient file sharing represents another crucial performance metric, where platforms must balance transfer speeds with security requirements. This includes supporting concurrent transfers of large files (1 GB or larger) while maintaining end-to-end encryption protocols. The platform should also demonstrate intelligent server load management, automatically distributing processing demands to prevent bottlenecks - particularly during high-traffic events like virtual company meetings.

Resource optimization rounds out these essential benchmarks, with systems automatically adjusting resource allocation based on usage patterns. This intelligent scaling ensures cost efficiency without compromising core functionality, such as reducing resource consumption during typically low-traffic periods like weekends while maintaining necessary service levels.

Integration capabilities

Businesses rely heavily on interconnected systems and tools. A successful messaging platform must bridge these various components while maintaining security and efficiency:

  • active directory – synchronizes user management and authentication across enterprise systems,
  • CRM integration – connects customer communication channels with internal messaging systems,
  • ERP connectivity – enables automated workflow management and data exchange, links business process communications with resource planning workflows,
  • project management tools – enables seamless collaboration between project management and messaging platforms,
  • document systems – provides secure access to shared files and documents within chat interfaces,
  • identity management – ensures consistent user authentication across systems.

These integrations streamline workflows and enhance productivity. Custom solutions typically provide greater flexibility in implementing specific integration requirements.

Administration and control features

Administrative capabilities form the backbone of effective platform management, where IT teams must strike a delicate balance between maintaining control and enabling user productivity. System monitoring capabilities offer IT administrators clear insights into how the platform performs and how users interact with it, allowing for data-driven decisions and proactive issue resolution. Through centralized user management, administrators can efficiently oversee access rights and permission levels, ensuring that team members have appropriate access to resources without compromising security.

The implementation of security protocols across communication channels relies on robust policy enforcement mechanisms, which work in tandem with comprehensive compliance reporting features to satisfy regulatory requirements and support thorough auditing processes. Administrators also maintain oversight of third-party application connections through integration control features, while implementing data retention policies that align with organizational and regulatory storage requirements.

Remote device management capabilities round out these administrative tools, giving IT teams the ability to monitor and control connected devices across the organization. This comprehensive suite of administrative features provides organizations with the necessary control mechanisms to scale their operations while maintaining security and operational efficiency.

Analysis of commercial messaging solutions

Today, you can choose from several established options for messaging platforms. Each solution offers distinct advantages and limitations that must be carefully evaluated against organizational requirements. Understanding these differences helps inform the build-vs-buy decision while ensuring alignment with business objectives. In the following paragraphs, we will have a closer look at off-the-shelf solutions.

Microsoft Teams evaluation

Microsoft Teams has established itself as a leading enterprise collaboration platform, particularly for organizations already invested in the Microsoft ecosystem. The platform's comprehensive feature set includes advanced video conferencing, document collaboration, and third-party app integration capabilities. According to Microsoft's pricing data, enterprise licenses start at $8 per user monthly, which includes security features and compliance tools.

Key advantages of Teams include:

  • deep Microsoft 365 integration – enables seamless workflow between office applications and communication tools,
  • security architecture – provides enterprise-grade protection through multiple security layers and protocols,
  • video capabilities – supports high-quality video conferences with useful features like background blur,
  • app marketplace – offers extensive third-party integrations for enhanced functionality,
  • centralized management – simplifies administration through unified control panels.
source: microsoft.com

Performance assessments of Microsoft Teams highlight its substantial resource requirements, with client applications demanding at least 4 GB of RAM and 3 GB of disk space. This resource-intensive nature can pose challenges for organizations running multiple applications or working with older hardware systems.

The platform's sophisticated interface presents a steep learning curve for new users, often requiring substantial training investments before team members can effectively utilize its full capabilities. Adding to these challenges, organizations find themselves restricted in their ability to customize core features or visual elements, which can create friction when attempting to align the platform with established business workflows.

In enterprise environments with heavy usage patterns, Teams can place considerable strain on network infrastructure, potentially affecting system responsiveness and user experience. This performance aspect becomes particularly critical in locations with unreliable or limited internet connectivity, where the platform's effectiveness may be significantly compromised. For organizations in regulated industries, data governance presents additional complexities. Despite Microsoft's provision of regional data centers, companies face limitations in customizing data storage configurations and security protocols within the prescribed framework.

Slack platform assessment

The platform that revolutionized team messaging continues to evolve with user needs. While maintaining its reputation for intuitive design, Slack has expanded its enterprise capabilities significantly. Key strengths include:

  • extensive integration ecosystem – supporting over 2,600 third-party applications,
  • interface design – offers an intuitive, customizable workspace that reduces the learning curve,
  • channel flexibility – allows granular organization of conversations and topics for improved clarity,
  • developer tools – supports custom integration development for specific business needs,
  • workflow automation – enables custom process automation through low-code tools,
  • advanced search – implements powerful algorithms for message and file discovery,
  • app development – provides robust API access for custom integration development,
  • guest collaboration – facilitates secure external partner communication.
source: slack.com

Enterprise adoption of Slack requires careful consideration of several notable constraints. The platform's cost structure poses a particular challenge for large organizations, as per-user pricing creates substantial financial implications that grow in lockstep with company expansion. This cost factor becomes especially significant when scaling across departments or during periods of rapid growth.

A critical limitation emerges in message retention policies, particularly affecting free-tier users who can only access their communication history for 90 days. This restriction risks the loss of valuable institutional knowledge and historical context that often prove essential for ongoing projects and decision-making. The platform's video conferencing capabilities also present certain drawbacks, falling short of the sophisticated features offered by specialized video communication tools.

Information management poses another significant challenge, as users frequently report difficulties in effectively controlling their notification streams. Despite numerous setting options, many team members find themselves overwhelmed by the volume of incoming messages, which can impact their productivity and ability to focus on priority tasks.

Rocket.Chat examination

As an open-source solution, Rocket.Chat represents a unique approach to enterprise messaging apps. Its flexibility and customization options particularly appeal to organizations requiring complete control over their communication infrastructure. The platform's architecture enables both cloud and on-premises deployments, offering versatility in implementation approaches.

The open-source nature of Rocket.Chat provides several strategic advantages. Organizations gain direct access to the source code, enabling them to conduct security audits, implement modifications, and develop custom features. This level of control extends to the security framework, which organizations can enhance according to their specific protocols and compliance requirements. The platform's extensive customization capabilities allow companies to adjust both functionality and visual elements to align with their operational processes.

The cost-effective licensing model particularly benefits organizations with extensive user bases, while the independence from proprietary software eliminates vendor lock-in concerns. These characteristics make Rocket.Chat particularly appealing to organizations operating under strict regulatory oversight or those requiring specialized communication solutions that go beyond standard offerings.

source: rocket.chat

Custom messaging platform development

Sometimes even the best off-the-shelf solution is not enough. However, the decision to build a custom messaging solution requires careful consideration of various technical and organizational factors. This approach offers maximum control but also demands significant resources and expertise. Understanding the full scope of custom development helps organizations make informed decisions about this option.

Technical architecture considerations

When designing a custom messaging platform, several key architectural elements must be carefully planned and implemented. The chosen architecture will impact everything from performance and scalability to security and maintenance requirements. You should consider both current needs and future growth when making these decisions.

The foundation of any messaging system rests on several essential architectural components that work in harmony. The infrastructure model plays a critical role by striking the right balance between system control and maintenance needs through strategic deployment decisions. Paired with this, the database architecture ensures data flows smoothly while maintaining optimal system performance through efficient storage and retrieval mechanisms.

Message handling forms another crucial pillar, implementing dependable delivery and storage systems that minimize delays and ensure reliability. The storage management component takes charge of file and media sharing, providing both security and efficiency in handling these resources. Completing this architectural framework is a well-designed API that facilitates smooth connections with existing enterprise systems while remaining adaptable for future expansions and modifications.

Security implementation

Security in custom development requires a multi-layered approach that goes well beyond standard encryption and authentication measures. A robust security framework must balance stringent protection with practical usability across various operational aspects.

At the foundation lie sophisticated encryption protocols, which can be precisely configured to meet specific organizational requirements. For instance, healthcare providers often implement AES-256 encryption with customized key management systems to protect sensitive patient information. This works in conjunction with advanced authentication mechanisms, where organizations can combine multiple security layers such as biometric verification and hardware tokens, particularly crucial for protecting financial data access.

The framework must also incorporate compliance features that align with industry regulations. Banking institutions, for example, often require automated FINRA-compliant message archiving and comprehensive audit trails. This connects closely with precise access management capabilities, where organizations can implement role-specific controls - such as limiting trading desk employees to chat channels that only relate to their market segments.

Real-time security monitoring rounds out the protective measures through AI-powered systems that analyze message patterns to identify potential security breaches or unauthorized access attempts. This proactive approach helps organizations maintain data integrity while responding swiftly to emerging threats.

Feature customization options

Custom development enables organizations to implement precisely the features they need while avoiding unnecessary complexity:

  • role-based controls – implements access levels matching organizational hierarchy and security needs,
  • workflow automation – creates custom processes that reflect specific business operations,
  • interface design – develops branded experiences that maintain corporate identity standards,
  • specialized tools – builds function-specific features addressing unique business requirements,
  • industry compliance – incorporates sector-specific requirements directly into platform architecture.

This targeted approach ensures the platform aligns perfectly with organizational workflows and requirements.

Build vs. buy decision framework

Making the right choice between building and buying requires systematic evaluation of multiple factors. This decision impacts not only immediate implementation but also long-term maintenance and scalability. Organizations often struggle with this decision because they lack a structured approach to evaluation. A well-designed decision-making framework provides a systematic method for assessing options, identifying potential risks, and planning implementation strategies.

When approaching the evaluation of your capabilities, resources, and requirements against both options, use the following framework as your guide. Remember that each answer should be documented and weighted according to your organization's priorities.

Assessment criteria

When evaluating the build vs. buy decision for your enterprise messenger, consider these essential factors:

Factor

Key Consideration

Question

Technical expertise availability

Assess internal development capabilities and ongoing support resources for custom solutions.

Do we have developers experienced in building messaging platforms, and can we maintain this expertise long-term?

Timeline requirements

Custom development typically requires significantly longer implementation periods than commercial solutions.

What is our realistic timeline for implementation, and can our business wait 12-18 months for a custom solution?

Budget considerations

While initial licensing costs may seem high, custom development often involves substantial hidden expenses.

Have we calculated the total cost of ownership for both options, including development, maintenance, and upgrade costs over 5 years?

Customization needs

If your organization has unique requirements, commercial solutions may be too restrictive.

Which specific features are absolutely essential for our operations, and are they available in commercial solutions?

Maintenance capabilities

Long-term platform maintenance requires ongoing resource commitment and technical expertise.

Can we commit the necessary resources for continuous platform maintenance and updates?

Implementation roadmap

A well-executed messaging platform implementation starts with a thorough assessment of organizational requirements and technical limitations, which forms the foundation for selecting the right solution. This initial analysis should capture both current and anticipated needs from all key stakeholders to ensure the chosen platform will serve the organization effectively in the long term.

The implementation process requires meticulous planning that aligns the technical solution with core business goals. Before proceeding with full-scale deployment, extensive testing helps identify and address potential issues that could impact system performance or user experience. A staged rollout approach minimizes operational disruptions while allowing for necessary adjustments based on initial user feedback.

The final, crucial component involves providing robust training and support programs. This ensures employees can effectively utilize the new platform's features and helps maintain productivity during the transition period. When users receive proper guidance and support, they're more likely to embrace the new system and leverage its capabilities to their full potential.

Risk evaluation

Understanding the potential risks of enterprise chat software will help you prepare mitigation strategies. Evaluate development and vendor-related risks.

Risk type

Factor

Key consideration

Question

Development 

risks

Timeline extensions

Unexpected technical challenges can delay implementation significantly.

What is our contingency plan for project delays?

Budget overruns

Complex development requirements may exceed initial cost estimates.

Do we have financial buffers for unexpected development costs?

Technical obstacles

Unforeseen integration challenges can impact project success.

Have we identified all potential technical dependencies?

Resource limitations

Staff turnover or availability can affect development progress.

How will we maintain project continuity if key team members leave?

Vendor 

risks

Provider stability

Vendor financial health affects long-term platform support.

What is the vendor's market position and financial stability?

Feature alignment

Future development may not match organizational needs.

Does the vendor's roadmap align with our future requirements?

Cost changes

Licensing fees and support costs may increase unexpectedly.

What are the historical pricing trends for this vendor?

Service reliability

Enterprise messaging services depend on vendor infrastructure.

What is the vendor's track record for uptime and performance?

Future-proofing considerations

As the technology of enterprise instant messaging evolves rapidly, organizations must ensure their messaging platforms can adapt to changing requirements and emerging technologies. This forward-looking perspective helps protect the investment in communication infrastructure while ensuring continued effectiveness. Key considerations for future readiness include:

  • AI integration – prepares for artificial intelligence and machine learning capabilities,
  • security evolution – anticipates emerging threats and compliance requirements,
  • integration expansion – plans for new tools and systems connectivity.

The changing preferences of the users also shape platform requirements, with people expecting increasingly sophisticated and intuitive communication tools. This trend aligns closely with the growing emphasis on mobile functionality, as professionals increasingly rely on smartphones and tablets as their primary means of staying connected. By prioritizing these aspects, organizations can build a communication infrastructure that remains valuable and effective well into the future.

Build your enterprise messaging solution with us

The success of your enterprise messaging platform depends on making informed decisions based on thorough analysis and understanding of your organization's unique requirements. By partnering with RST, you gain access to expertise that ensures your chosen solution aligns perfectly with your business objectives while providing the security, scalability, and functionality needed for effective enterprise communication.

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