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Culture Book – how to avoid creating yet another advertising booklet
10.03.2021 - Read in 6 min.
When searching for information on a potential business partner or new employer, you probably came across various methods companies use to present themselves. But how to say if what you see is the truth, the presented values are real, and not just another puff full of buzz phrases? Where does the advertising end and the truth and sense of existence of the organisation begin?